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Bilingual HND in Marketing-Trade-Sales

Helps students develop marketing and sales skills in an environment increasingly controlled by competition

Objectives of the Program

The objective of the program is for the students to be able to do the following:

  • Understand course concepts in both French and English;
  • Acquire cross-cultural competencies
  • Develop the Ability to negotiate;
  • Understand how to work in a professional environment;
  • Be able to work under pressure;

Learning Outcome

Understand Strategic Marketing

Students upon graduation help businesses craft strategies that differentiate them from the rest of the market by capitalizing on their strengths

Craft and Implement effective Sales strategies

Students contribute to revenue generation by crafting B2B and direct sales strategies, tactics and actions

Lead Sales Teams

Students are taught to help a sales team meet success goals for themselves and the company as well as handle the frustration that many Sales Managers face.

Carry Out Bench Marking

Through sales benchmarking, students learn how to determine reference points to compare their sales processes and performance against those of others so as to make improvements.


FUNIC’s Marketing courses are taught by highly selected international university professors, trainers, and business managers, drawn from a variety of operational and professional fields, from accounting to digital entrepreneurship, from high-tech innovation to computer based accountancy.


The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the personal and professional development of the students.

Career Services

With our help, you can create your career strategy through our work-study program, exploration, and result-oriented learning. This program is designed to help you find positions in companies that match your ambitions and expectations. This is done by placing you in such positions to work for a duration of atleast 12 months, so as to acquire the Job fit needed to grow in the professional world. In particular, the HND in Banking and Finance is particularly suitable for those who want to pursue a career in the following positions:

  • Sales Facilitator;
  • Customer Service Officer;
  • Sales representative;
  • Sales Manager.

Business Exchange Program

Thanks to the international outlook of FUNHIC, students will have the opportunity to take part in leadership conferences out of the country. This will allow students to increase their knowledge of other cultures, compare work practices out of Cameroon and have a truly international perspective on the professional world.

Exchange And Cultural Visit

These visits take our students to local companies and cultural sites across the country. With over 185 different ethnic groups country wide, cultural visits teach lessons that classrooms can only fathom. Visits to palaces, historical sites, and monuments countrywide help students develop a better appreciation of the cultural riches of Cameroon. Company visits on the other hand helps students understand the work and professional ethics of companies in Cameroon. During such company visits, students build valuable employment network and interact with professionals who can shape their career choices.

Admission Process

FUNIC maintains the highest standard of quality in the programs she offers. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo a selection process that helps to match their passion for the program selected and their personal and professional abilities. Students enroll by filling the Online Application Form and providing the needed information.