MBA in Marketing
Education
Become a Marketing Leader with FUNIC’s MBA in Marketing
In today’s fast-paced, competitive business landscape, mastering marketing skills is crucial to staying ahead. At FUNIC Business School, our MBA in Marketing is designed to equip students with cutting-edge knowledge and practical expertise in both traditional and modern marketing techniques. This program is perfect for those looking to excel in Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing, providing the tools to navigate the challenges of a global, data-driven marketplace.
Program Overview
Our MBA in Marketing focuses on preparing students to become marketing innovators who can leverage data, customer insights, and advanced marketing strategies to drive business growth. The curriculum balances both traditional marketing principles and the latest digital and data-centric trends, ensuring that graduates are prepared to lead in today’s complex marketing environments.
By the end of the program, students will have gained the ability to make informed business decisions, maximize customer engagement, and steer organizations toward long-term success. Whether it’s developing new products or launching strategic campaigns, FUNIC’s MBA in Marketing prepares you for it all.
Aims and Objectives
The primary goal of the MBA in Marketing program is to develop, evaluate, and implement advanced marketing techniques within complex corporate environments. The course emphasizes:
• Data-driven marketing strategies
• Implementation of special marketing techniques
• Product creation and development
Course Highlights
Students will benefit from a comprehensive curriculum that covers key aspects of modern marketing:
• Applied Business Research and Managerial Economics for a strong analytical foundation.
• Digital Marketing and Business Intelligence to stay ahead in a tech-driven world.
• New Product Development and Strategic Marketing Management for innovative marketing leadership.
• Public Speaking and Business Leadership to empower you with the skills to communicate effectively and lead marketing teams.
The program also includes practical workshops, career readiness programs, and dissertation work to ensure you can apply theoretical knowledge to real-world challenges.
Program Structure
The MBA in Marketing at FUNIC is structured over four semesters:
• First Semester: Focus on business research, entrepreneurship (E-Lab), and foundational management principles.
• Second Semester: Delve into project management, financial management, and digital marketing.
• Third Semester: Concentrate on advanced marketing strategies, leadership, and resource planning.
• Fourth Semester: Culminates in a final dissertation and workshops, preparing you for your future career.
Why FUNIC?
With a focus on providing real-world business skills, our MBA in Marketing stands out by preparing students to be effective leaders in any corporate or entrepreneurial setting. Through a combination of academic rigor and practical experience, FUNIC graduates emerge as well-rounded, innovative marketing professionals capable of driving success in any organization.